Live every ThursdayThursdays · 1:00 PM ET · 60 min · Zoom
AI inContext
Every Thursday at 1:00 PM ET, I show what I'm actually doing with AI that week, live.
Next · Ep 06Thu, Nov 12
AI in Context, Ep 06: Posts from things you already said
Hand over a call or a voice note. Leave with three posts in your own voice.
What we'll cover →Latest episode
Watch the last session
Ep 04 · Thu, Oct 29 · Turn a call into a document
Lines worth keeping
- 0:40“Agents are really good at producing documents.”
- 2:35“One of the things that AI loves doing is rattling on endlessly. You need to be, you need to put your like editor hat on and say I want you to cut ruthlessly until you have only the essential ideas being transmitted.”
- 3:28“The best way I have found to teach an AI how to write and how to do things is I take all of my emails for a year, I take all of my transcripts and I give it to them and I tell it synthesize my voice and remove all of the AI generated words I have sent.”
- 27:15“Give ages the rules. You keep the judgment. This allows you to create documents that scale very easily with regards to process.”
- 2:07“First, set the page size. Tell it how big you want.”
Chapters
- 0:00 Agents are amazing at bureaucracy
- 2:04 Six rules for good AI documents
- 2:45 Cut ruthlessly until you have only
- 3:26 Then show it how you write
- 4:36 Hand it your assets and your drawings
- 5:23 Create contract illustrations
- 7:52 Exact steps of the document
- 10:04 Generate these documents
- 10:31 Create documents in every single stream
- 12:14 Once you've figured it out once
- 13:34 Save it elsewhere than Claude
- 17:38 Your brand should have its own folder
- 18:27 Real examples of your writing
- 18:53 Library pictures you approve
- 19:53 Making your first document
- 20:48 Scheduling is also useful
- 22:11 Making pretty visualizations of data
- 23:28 Claude Design as a separate app
- 25:20 Create my graph separately
- 26:08 Graphics on one side and then assets on another
- 28:12 Simple is better
- 28:34 The last step is always check
Ep 03 · Thu, Oct 22 · Build lead lists
Lines worth keeping
- 5:17“You need to grow up into lead generation.”
- 9:06“It's better to disqualify than it is to just go wide, wide, wide initially.”
- 11:03“This is something that, in the intent, it's much better off doing 50 a day than doing 500 once and then dropping it.”
- 53:00“Don't try to run before you crawl, start crawling, then you walk, then you run.”
- 12:41“If it is above 2%, my copy is good, do more.”
Chapters
- 0:00 Automate your leads completely
- 1:18 Building a lead list
- 1:44 Running around $150 a month for this tool
- 3:47 Terminology for this in the industry
- 4:19 Let us go into my whiteboard
- 5:05 People starting to do lead generation
- 5:56 You start with your ICP
- 7:21 You pick the channel
- 8:40 You need to put them into a spreadsheet
- 9:29 Short, true, be honest
- 13:17 The best way to determine that
- 14:44 That only works if your business
- 15:48 Your first phase is pretty much by hand
- 23:49 Finding the right people
- 24:28 Managed service providers
- 28:00 Your biggest enemy is trust
- 29:09 Lead list of the best 25 people
- 32:30 Find what I call voice of customer
- 36:05 Email or LinkedIn are the two best channels
- 37:25 I personally use only three things here
- 45:43 Define what is the basic unit
- 51:09 We were able to find 25 people
Ep 02 · Thu, Oct 15 · Managing agents, for people who already manage people
Lines worth keeping
- 2:51“The better my business runs, the better my life runs, without me needing to always be there managing everything.”
- 6:44“The agent is going to hallucinate something, or it's going to create what's even worse than a hallucination, partial truths.”
- 7:21“In essence, the best way to get better at managing agents is to assume that every single error is within your control, right?”
- 16:52“Rule of thumb, if an agent takes a long time to answer you, it means that you've asked a good question.”
- 41:31“This is the biggest unlock for anybody is have an automation that goes through your week and gives you a recap of it.”
Chapters
- 0:00 Those same skills apply to agents
- 2:20 Four steps involved with this of delegating tasks to agents
- 3:24 I wanted more people to hear about my business
- 4:07 Create a new project in Claude
- 4:58 Connect it to this project
- 6:27 The question of checking
- 7:26 Every single error is within your control
- 9:50 Use my own judgment
- 10:51 Give feedback on this reply
- 11:35 Try to get it as short as possible
- 14:04 An evaluation in order to make sure
- 15:06 A very effective and clear communicator
- 16:53 If an agent takes a long time to answer you
- 17:46 Several things in my last list weren't in your notes
- 19:48 Activating this as a routine
- 21:34 How do I get it to have the actual data
- 22:43 AI is owned most of the time by the executive function
- 23:35 Choose the model
- 26:56 I am doing competitive intelligence
- 33:02 Use a headless browser
- 35:56 Reducing your blast radius
- 37:22 Log what they do
- 39:40 Top three automations
Ep 01 · Thu, Oct 8 · Delegating to agents
Lines worth keeping
- 1:41“It's not about the tooling. It's really about the methodology.”
- 7:32“This is just like a model loop that has a task, that has a process, that has an outcome, that has a way of determining whether or not it has achieved that outcome.”
- 20:34“Because I'm trying something new, I have to assume I'm going to get it wrong.”
- 43:20“I think time is a much better judge than a better reasoning model.”
- 48:47“If I do everything in the same agent, how the heck am I going to know what's broken?”
Chapters
- 0:00 Why AI in Context
- 1:41 It's not about the tooling
- 4:47 What is the outcome I want to achieve?
- 5:37 I want to be more active on social media
- 7:22 This is actually an agent
- 9:48 720 agent flows happening right now for my business
- 10:45 How do you do this?
- 13:51 GitHub is just a ledger
- 17:12 One agent to a repo, or all your agents in a single repo?
- 20:02 The first version is going to be the worst version of the agent
- 21:10 The easy path is managed agents
- 25:40 The hard path is owning the infrastructure
- 27:26 An eval set that determines whether the agent is doing its job
- 30:45 What is a PR?
- 36:20 I call these blood taxes
- 40:37 Can we do a dry run?
- 42:01 The model family takes precedence over the reasoning level
- 48:33 You should not be adding on to an agent
- 51:11 Some form of database that lives atop all of your agents
- 55:47 Keep it in the same chat
- 59:44 At the end of every working session, I commit
- 1:01:30 What's next
Coming up
Upcoming sessions
- 06Thu, Nov 12
Hand over a call or a voice note. Leave with three posts in your own voice.
Episodes and clips
Watch the latest
EpisodeI need to do that every single day for months at a time.
EpisodeI send them newsletters about certain topics and how they could impact themselves.
Nov 9, 2026
EpisodeWhat does it mean if you have a thousand grad students?
Nov 9, 2026
EpisodeYou want to toe the line between provocative and insulting
Nov 9, 2026
EpisodeI always want to get it into a Google Sheet or some form of database
Nov 9, 2026
EpisodeThe social contract is broken.
Nov 8, 2026
EpisodeWe're not gonna make breakthroughs, we're gonna make incremental improvements
Nov 8, 2026
EpisodeQuantum computing has the same texture to it as fusion technology.
Nov 8, 2026
EpisodeI want a objective way to measure these against each other
Nov 8, 2026
EpisodeMy agents are so bloody good at bureaucracy.
Nov 8, 2026
EpisodeHaving digital labor is a pretty good way to go about it
Nov 8, 2026
EpisodeGender is always a subject that gets people riled up.
Nov 8, 2026
How it runs
One hour, three parts
10min
What's new
What came out that week and whether it matters for a real business.
35min
Live build
I do the thing on screen, start to finish, with my own setup.
15min
Questions
Bring what you're stuck on. We work through it together.
Want it in your business?
Start with your own map.
A free map of where your week goes, from your own email. Free for Microsoft 365 business accounts. Or book an hour with me on your own workflow: US$250 for 60 minutes, paid when you book.