OPENCLAW — Multi-Agent Outreach System

The Squad

Seven Agents. One Pipeline.

Each agent has a name, a role, a personality, and a SOUL file that defines how it thinks. They communicate through Discord, store state in Convex, and execute on a $24/mo droplet.

Odin

The All-Father

Orchestrates the system. Receives human commands, delegates to agents, synthesizes daily reports, makes strategic calls.

Claude Sonnet 4.5

Loki

The Trickster

Full prospecting pipeline. Triggers scrapes, enriches emails, validates contacts, scores quality, prepares batches.

Kimi K2.5

Thor

The Thunderer

Outreach execution. Personalizes emails, uploads to SmartLead, classifies replies, tracks campaign performance.

Kimi K2.5

Heimdall

The Watchman

System health monitoring. Checks heartbeats, detects stalls, escalates issues. Only speaks when something is wrong.

Deterministic (no LLM)

Freya

The Treasurer

Cost tracking and budget alerts. Queries every service API, attributes costs to agents, posts daily summaries.

Deterministic (no LLM)

Bragi

The Skald

SEO content engine. 5-step article pipeline: outline, draft, critique, revise, validate. Auto-publishes to the site.

Kimi K2.5 + Sonnet + Haiku

Saga

The Chronicler

Narrative and social content. Company stories, case studies, builder journal entries. The long-term memory.

TBD

Architecture

How the Pipeline Flows

A human sets the objective. The agents handle everything from lead scraping to reply classification. Each step is logged, costed, and auditable.

Human #bifrost

Posts objective to Discord. "Get me 500 HVAC contractors in Texas." That's it. One sentence.

Odin Delegates Orchestrator

Breaks the objective into tasks, assigns agents, sets quality thresholds, allocates budget.

Plan campaign mix Set volume targets Allocate credits

Loki Hunts Prospecting

Runs the full lead intelligence pipeline. Every lead is scored before it touches outreach.

Apify scrape Email enrichment ZeroBounce validate Signal scoring Batch prep

Thor Executes Outreach

Takes scored batches, personalizes every email, uploads to SmartLead, monitors replies in real time.

Personalize Upload to SmartLead Classify replies Route positives

Heimdall Watches Monitoring

Silent guardian. Checks every agent's heartbeat every 15 minutes. Only surfaces when something breaks.

Heartbeat checks Stall detection Escalation alerts

Freya Tracks Costs Treasury

Queries every API for current credits. Attributes spend to specific agents. Posts daily cost reports.

OpenRouter Hunter.io ZeroBounce Apify SmartLead

Bragi Writes Content

5-step SEO pipeline running overnight. Outlines, drafts, self-critiques, revises, validates quality, auto-publishes.

Outline Draft Critique Revise Publish

Saga Chronicles Narrative

Captures the company story as it happens. Case studies, journal entries, the long-term record of what we built and why.

Philosophy

Agents Are Team Members, Not Tools

The difference between a prompt and a system is context. These agents have names, roles, personalities, and guardrails. They're managed like people.

SOUL Files

Every agent has a markdown file that defines its identity, responsibilities, tone, and boundaries. Same concept as CLAUDE.md. The SOUL is the management layer.

Autonomy Within Guardrails

Agents don't ask permission for routine ops. Health checks, log entries, data scoring: all autonomous. But campaign launches, money moves, and opportunity creation require human approval.

Named Roles, Clear Ownership

When something breaks, you know exactly which agent owns it. Loki handles quality. Thor handles delivery. Heimdall watches them both. No ambiguity, no shared responsibility.

Git is the Source of Truth

Code, SOULs, and documentation live in the repo. Convex holds runtime state. Discord is the communication layer. If the server dies, redeploy from git.

The Numbers

What This Actually Costs

A 7-agent team running on a single DigitalOcean droplet, Convex for the database, and cheap LLMs for the heavy lifting.

$24

Monthly Infra

DigitalOcean droplet
+ Convex (free tier)

~$0.03

Per Lead

Scrape + enrich +
validate + score

~$0.10

Per Article

5-step pipeline:
outline to publish

$200-300

Total Monthly

All 7 agents,
all services, all API calls

Monthly Breakdown

DigitalOcean droplet $24

OpenRouter (LLM calls: Kimi K2.5, Sonnet, Haiku) $80-120

SmartLead (email delivery) $39

Apify (scraping) $20-40

Hunter.io + ZeroBounce (enrichment/validation) $30-50

Convex (database) $0

Discord (communication) $0

Total (7-agent team) ~$200-300/mo

Human in the Loop

Autonomy is Earned, Not Given

Not everything runs on autopilot. The system has clear tiers: what agents handle alone, and what requires human sign-off.

Autonomous

No Approval Needed

Health checks and heartbeat monitoring
Log entries and structured updates
Reply sentiment classification
Lead scoring and data quality reports
Task delegation (Odin only)
Cost tracking and daily summaries
Content generation and auto-publishing
Batches under 100 prospects

Human Gate

Approval Required

Campaign launches over 100 prospects
Moving leads to "opportunity" status
Any external communication
API calls that cost money (scraping, enrichment)
Deals over $500 value
New prospect sources
Pricing or offer changes
Agency and partnership campaigns (always)

Stale Approval Escalation

Agent requests approval → #approval-queue → 4h: Heimdall reminder → 8h: Escalation to #throne-room

The Method

Context Architecture

The SOUL files in this system are CLAUDE.md files for agents. Same pattern. Define identity, responsibilities, tone, guardrails. Give the agent enough context to make good decisions, and clear boundaries for when to stop and ask.

This is context architecture: the skill of building systems where AI has the right information at the right time to make the right call. It's not prompting. It's management.

The same method that built this 7-agent outreach system is what I teach. Build your first project in 7 days. Same principles, scaled to whatever you're building.

7-Day Sprint: Join the Waitlist

Launching this week